Company profiles (Accounts) are enriched using 1st and 3rd party firmographic information.
Further profile enrichment is aggregated from interactions and engagement scores of all leads from the company.
These enrichments will aid in setting up your Ideal Customer Profile groups.
Within the company profile pages, you can also access a list of individual leads attributed to that company, as well as their engagement levels.
Where 1st party data are not available, we utilize and regularly update 3rd party information to enrich company profiles, including size, location, market vertical, and revenue.
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